A Strategic Partner for Growth and Market Expansion in Europe
Aurentia is a boutique consultancy helping international businesses establish and expand their presence across Europe, with a particular focus on the Benelux region and key Southern European markets including France, Spain, and Italy. We provide strategic guidance in sales, marketing, communications, and business development, designing solutions that are tailored to each client’s business model, operational needs, and long-term vision.
Unlike generic, volume-driven approaches, we focus on real-world needs rather than one-size-fits-all solutions. Every strategy we develop is more than just a product—it is a strategic solution that fits seamlessly within each unique market, regulatory environment, and operational requirement.
Our Approach
We work closely with clients to understand their specific challenges, objectives, and local market dynamics. This includes engaging with businesses, partners, and communities to ensure strategies are grounded in reality and deliver efficiency, sustainability, and measurable growth.
Our services combine strategic insight with practical execution, covering:
- Market assessment and competitor analysis
- Sales, marketing, and communications strategies
- Client acquisition and partnership development
- Ongoing support to ensure operational and strategic alignment
By understanding local business culture, regulatory frameworks, and operational nuances, we help clients navigate the complexities of European markets and establish long-term, credible relationships.
Our Philosophy
- Tailored Strategies: Every client is unique. We develop solutions that reflect real-world challenges rather than forcing a one-size-fits-all model.
- Local Expertise: Success in Europe requires knowledge of cultural, regulatory, and operational differences. Our strategies are grounded in this understanding.
- Sustainability and Innovation: We partner with companies driving innovation and green transformation, helping them create lasting value.
- Strategic Execution: Solutions must work in practice, not just in theory. We ensure strategies are implementable and deliver tangible results.
About the Team
Aurentia is led by a principal consultant with extensive experience in international sales, marketing, and business strategy. While currently a boutique operation, the company is designed to scale and expand, bringing in additional expertise where needed. This allows Aurentia to provide multilingual, cross-market consultancy tailored to client goals while maintaining a strategic European perspective.
By combining strategic insight, practical execution, and a deep understanding of local markets, Aurentia bridges the gap between vision and results, enabling international companies to thrive in Europe’s complex B2B environment.
Rik van Oijen
Principal & Strategy Consultant
Leading Aurentia with a focus on strategic sales, marketing, and business development, Rik helps international companies establish and grow their presence across Europe. With deep experience in technical B2B markets and a hands-on approach, he ensures strategies are practical, results-driven, and tailored to each client’s unique goals.